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Frequently asked questions

I.E.RARE helps brands manage and grow their ecommerce presence through marketplace management, advertising, listing optimization, creative content, digital marketing, Shopify support, SEO and product photography and videography.

We work with emerging businesses, established ecommerce brands, manufacturers, marketplace sellers and agencies that need specialized execution or white-label support.

Our experience covers categories such as apparel, jewellery, beauty, wellness, food, home products, automotive accessories, sports, outdoor products and other consumer goods. Every strategy is adapted to the category and customer.

Yes. I.E.RARE works with businesses serving Indian and international markets. Communication, reporting and working hours are planned according to the project and client requirements.

Yes. You can engage us for a single project, such as a PPC audit, listing optimization, A+ Content, product shoot or website SEO, or for ongoing account management covering multiple services.

Yes. We support new brands preparing for launch as well as established businesses looking to improve operations, advertising, content and conversion performance.

Yes. Our Amazon Account Management service can cover catalogue updates, listing health, inventory coordination, account cases, performance monitoring, advertising, reporting and ongoing marketplace operations based on the agreed scope.

Our work can include campaign structure, keyword and product targeting, bid and budget management, placement analysis, search-term review, negative targeting, performance monitoring and ongoing optimization.

Yes. We can review campaign structure, targeting, search terms, bids, placements, budgets, wasted spend and performance trends. The audit identifies priority issues and provides practical recommendations.

Yes. We create and improve titles, bullet points, descriptions, backend search terms, attributes, variation content and product information using verified product details and relevant keyword research.

Yes. We plan the content hierarchy, messaging and visual direction for Basic A+ Content, Premium A+ Content and Brand Stories. Final modules are designed around the product, audience and available brand assets.

Yes. We plan and design Amazon Storefronts with organized navigation, category pages, brand messaging, product collections and platform-appropriate visuals.

Yes. New product launch support can include keyword research, listing development, creative planning, advertising setup, catalogue preparation and post-launch monitoring.

We can investigate listing errors, incorrect attributes, suppressed products, broken variations, duplicate pages and catalogue conflicts. Resolution remains subject to Amazon’s systems and final decisions.

Yes. We help review account issues, organize supporting evidence and prepare clear responses for Seller Support or Account Health. We cannot guarantee a particular decision from Amazon.

Yes. We can review eligible inventory discrepancies, missing returns, damaged inventory and other potential reimbursement issues, then help document and submit supported cases.

Support for platforms such as Walmart, Flipkart, Myntra and other marketplaces can be provided depending on the country, account requirements and project scope.

Our services include search engine optimization, ecommerce SEO, AI search optimization, content marketing, paid search management, social media advertising and conversion rate optimization.

Yes. We can manage Google Ads and Microsoft Advertising campaigns, including account structure, keyword targeting, bidding, budgets, search terms, creative testing and performance reporting.

Yes. We support advertising on Meta and LinkedIn, including campaign planning, audience selection, creative direction, lead generation, budget management and optimization.

Ecommerce SEO improves the visibility of product, collection and supporting pages in search engines. It can include keyword research, metadata, content structure, internal linking, technical recommendations and product-page optimization.

AI Search Optimization helps make website content easier for AI-powered search and answer platforms to understand, retrieve and reference. It focuses on clear structure, direct answers, useful topic coverage and reliable information without guaranteeing inclusion in AI responses.

Yes. We create content plans and website copy for service pages, product pages, category pages, blogs, case studies and other materials designed to support search visibility and customer understanding.

Conversion Rate Optimization examines how visitors interact with listings, landing pages or ecommerce stores. We identify issues involving messaging, content hierarchy, imagery, navigation, trust and purchase decisions, then recommend or implement improvements.

Yes. We support Shopify store setup, product and collection content, page improvements, navigation, SEO, visual consistency and conversion-focused recommendations based on the agreed scope.

Yes. We can review the website’s content, product presentation, customer journey, SEO, navigation and conversion barriers, then prioritize improvements based on business needs.

Yes. We create website content for homepages, service pages, product pages, category pages, brand stories, FAQs, case studies, blogs and other customer-facing sections.

We provide white-background photography, lifestyle photography, model shoots, detailed close-ups, creative compositions, flat lays and marketplace-focused product images.

Yes. We create product demonstrations, feature videos, lifestyle videos, listing videos and short-form content for ecommerce platforms, advertising and social media.

Yes. We develop main-image direction, feature images, dimension graphics, comparison images, usage visuals, benefit-led infographics and lifestyle content based on platform requirements.

Yes. We can provide background removal, retouching, colour correction, compositing, resizing, video editing, text overlays and platform-specific formatting when the supplied files are suitable.

Models, props, styling and backgrounds can be arranged depending on the product category, target audience, location, approved concept and project budget.

We prepare assets according to the applicable platform specifications and known content requirements. Final acceptance and continued approval remain subject to the marketplace’s review systems and policies.

Yes. I.E.RARE can support agencies with marketplace management, PPC, listings, SEO, content, design and ecommerce execution under an agreed white-label workflow.

Yes. We can adapt to established briefs, reporting formats, project-management systems, approval stages and communication processes when these are defined at the beginning of the engagement.

Yes. Client, agency, account and campaign information is treated as confidential. Any additional confidentiality requirements can be documented before work begins.

We begin by understanding your business, platforms, challenges, objectives and required deliverables. After reviewing the available information, we define the scope, responsibilities, timeline and commercial proposal.

Requirements vary by service but may include product information, account data, platform links, brand guidelines, existing creative assets, performance reports and appropriate permission-based account access.

Pricing depends on the services required, catalogue size, number of marketplaces, advertising complexity, creative requirements, deliverables and expected level of ongoing support. A proposal is shared after reviewing the scope.

Timelines depend on the project type, number of products, required research, platform dependencies, creative production and approval process. The expected schedule is confirmed before work begins.

Yes. The reporting format and frequency are agreed according to the engagement. Updates focus on completed work, performance findings, current priorities, issues and recommended next actions.

Revision requirements and included review rounds are defined in the project scope. Feedback should be consolidated and based on the agreed brief to keep delivery efficient.

We use appropriate user permissions, partner access or platform-approved access methods wherever available. Primary account passwords should not be shared when secure permission-based access can be provided.

No responsible agency can guarantee a specific sales figure, ranking, ROAS or marketplace decision. Performance depends on the product, pricing, demand, competition, inventory, platform conditions, website experience and other factors outside any agency’s complete control.

Ownership and usage rights are defined in the approved proposal or agreement. Clients generally receive the agreed final deliverables after project completion and settlement of applicable payments.

Contact us with your website or marketplace links, the services you need and the main challenges you want to address. Our team will review the requirements and recommend the most appropriate next step.

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